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So how do you go from a commodity to something with cultural weight? One purchase when needed to multiple purchases any time you release. Also - the Kknecki brand started in South Korea and was acquired at a later date by Norwegian brand Bon Dep. I like how they kept the name. (Lesson for acquirers) But my biggest note is they partnered with Haaland to introduce the brand to a new consumer vs using him to attempt to drive product market fit aka make the brand land. Until next time 🫶🏽✨ #fyp #fy
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