Can't help but wonder what Don Draper would think of this Super Bowl spot 🤔 John Hamm, Bowen Yang, and Scarlet Johansson star in Ritz Crackers' 30-second Big Game spot focused on the trio aiming to go to a party on Ritz island. “We’ve been very intentional about selecting the cast,” Mondelēz International’s president of savory snacking, Steven Saenen, told ADWEEK. “We have this trio of talent that resonate across generations and household types.” And that’s the larger objective driving this ad,
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Can't help but wonder what Don Draper would think of this Super Bowl spot 🤔 John Hamm, Bowen Yang, and Scarlet Johansson star in Ritz Crackers' 30-second Big Game spot focused on the trio aiming to go to a party on Ritz island. “We’ve been very intentional about selecting the cast,” Mondelēz International’s president of savory snacking, Steven Saenen, told ADWEEK. “We have this trio of talent that resonate across generations and household types.” And that’s the larger objective driving this ad,
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Jon Hamm, Scarlett Johansson and Bowen Yang bring salty vibes to Ritz Super Bowl commercial | USA TODAY Video
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Jon Hamm, Scarlett Johansson and Bowen Yang bring salty vibes to Ritz Super Bowl commercial | USA TODAY Video
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Jon Hamm, Scarlett Johansson, Bowen Yang: Ritz packs star power for Super Bowl — Exclusive
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RITZ is keeping it salty in this year’s Super Bowl 60 ad 🧂 The 30-second spot loads up on star power, with Jon Hamm, Bowen Yang, and Scarlett Johansson all trying to get on Ritz Island - where the vibes are elite and the humor cuts a little salty. The concept builds on Ritz’s 2025 Super Bowl run, which saw Aubrey Plaza, Michael Shannon, and Bad Bunny firing off zingers inside the infamous “Salty Club.” 🏝️ Celebrities. Private island. Party vibes. We’ve seen this movie before. Check the flight
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Who hates the nickname "prosciutto"? 🤔 Ritz Crackers released a teaser that reveals Bowen Yang as one of the stars of its upcoming Super Bowl 60 ad. And in a playful nod to his sketch comedy roots, Yang speaks to an unknown friend through a “shell” phone and promises not to call them “prosciutto.” The teaser will run on social media leading up to the Big Game on February 8. The snack brand is also planning a multi-channel campaign across paid media, social, PR, and retail, and is releasing a li
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